Media Conglomerates

A media conglomerate is a media company that holds ownership in an array of other mass media sources e.g. television, radio, film, internet etc. In terms of revenue alone, The Walt Disney Company is America's largest media conglomerate due to it's eclectic range of media. Staggeringly, only six media conglomerates own and control 90% of the media that we view today, which enables them to passively inject it's consumers with messages that represent their views and opinions. 

Platforms

Media is delivered to us (consumers) on many different platforms e.g. newspapers/magazines, television, radio, internet etc. This allows congolmerates to reach their target demographics in a number of different ways.